What you might have missed… and what’s next.

It’s been a busy season at Drowsy. We’ve launched more sleep masks designed to protect your lashes, checked into Hotel Paradiso for a summer of very glamorous bad behaviour, and introduced Hyalo Silk, our revolutionary pillowcase. In other words, we’ve been making beauty sleep work harder, while looking better than ever. And we’re not finished… but more on that later. 

First, Hotel Paradiso. Our summer collection, though it’s never too late to cause a little trouble in paradise. Hot pink. Leopard print. The collection was bold, unapologetic and impossible to ignore (much like the women who wear it). Summer may be slipping away, but paradise doesn’t have a checkout time.

Then came Hyalo Silk. Everyone’s talking about hyaluronic acid. We decided your pillowcase should have it too. Hyalo Silk is our new generation of beauty sleep: clinically tested pillowcases designed to start delivering visible skincare results in just seven days. No extra serum. No extra step. Just eight hours of beauty treatment while you sleep. Because the smartest beauty routines are the ones that keep working after you switch off.

That’s what it all comes down to. We believe the hours you spend at rest deserve just as much attention as the rest of your beauty routine. So, what’s next?  We’ve been working on an entirely new way to switch off. Something immersive. Something designed to make the outside world disappear for a while. We can’t tell you much yet. But we know you’re going to love it.